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County of Riverside fights fentanyl on multiple fronts, launches awareness campaign

October 13, 2022

MEDIA ADVISORY

Faces of Fentanyl campaign shows there is no typical user or death

Fentanyl deaths continue to rise at alarming rates, tragically affecting families from every race, ethnicity and socioeconomic group. Since January, fentanyl cut short the lives of more than 325 residents, whose ages range from two months to 72 years old. The County of Riverside is addressing the epidemic from all fronts, including public health aspects, law enforcement responses, and now too, digitally placed media advertisements.

WHAT:         County leaders will unveil the Faces of Fentanyl campaign, representing that there is no typical user, to increase awareness

                      about the extreme potency of fentanyl and the new hidden danger of taking drugs with multiple substances.

 

WHO:            Supervisor Karen Spiegel, Riverside County Second District

                       Supervisor Chuck Washington, Riverside County Third District

                       Sheriff Chad Bianco, Riverside County Sheriff’s Department

                       District Attorney Mike Hestrin, Riverside County District Attorney’s Office

                       Public Health Officer Dr. Geoffrey Leung, Riverside University Health System

                       Family members of loved ones who have died from fentanyl

 

WHERE:       In front of the County Administrative Center, located at 4080 Lemon St. in Riverside

WHEN:         Thursday, October 20 at 11:00 a.m.

RSVP:           Media is asked to rsvp to bcfederico@rivco.org to reserve digital media materials,  including high-resolution art, audio and

                      video files.