County of Riverside fights fentanyl on multiple fronts, launches awareness campaign
October 13, 2022
MEDIA ADVISORY
Faces of Fentanyl campaign shows there is no typical user or death
Fentanyl deaths continue to rise at alarming rates, tragically affecting families from every race, ethnicity and socioeconomic group. Since January, fentanyl cut short the lives of more than 325 residents, whose ages range from two months to 72 years old. The County of Riverside is addressing the epidemic from all fronts, including public health aspects, law enforcement responses, and now too, digitally placed media advertisements.
WHAT: County leaders will unveil the Faces of Fentanyl campaign, representing that there is no typical user, to increase awareness
about the extreme potency of fentanyl and the new hidden danger of taking drugs with multiple substances.
WHO: Supervisor Karen Spiegel, Riverside County Second District
Supervisor Chuck Washington, Riverside County Third District
Sheriff Chad Bianco, Riverside County Sheriff’s Department
District Attorney Mike Hestrin, Riverside County District Attorney’s Office
Public Health Officer Dr. Geoffrey Leung, Riverside University Health System
Family members of loved ones who have died from fentanyl
WHERE: In front of the County Administrative Center, located at 4080 Lemon St. in Riverside
WHEN: Thursday, October 20 at 11:00 a.m.
RSVP: Media is asked to rsvp to [email protected] to reserve digital media materials, including high-resolution art, audio and
video files.
